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Project Title: Angel City FC – Home Page Redesign

Web Designer + UX Strategist

Sports Club, Brand-Aligned Experience

The Problem

Angel City FC needed a homepage that reflected more than just a sports team — they wanted a movement-forward design that showcased empowerment, energy, and identity beyond the field.

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“Final hero section emphasizing movement and brand messaging. CTA placement and typography support conversion and engagement.”

Design Objectives

  • Create a high-impact hero that immediately grabs attention
  • Use visual movement and typography to communicate energy
  • Make primary actions (Tickets, News) feel seamless and intentional
  • Showcase how a sports brand might extend into digital and interactive spaces

Design Approach

  • Typography: Large, bold sans-serif headline sets the tone with confidence
  • Imagery: Motion and determination are conveyed through a dynamic player cutout, overlaid with a motion ring to simulate depth and movement
  • Brand Detail: Integrated graphic textures and curved text to echo club branding while feeling fresh and modern
  • UX Consideration: Clear CTAs at the hero level to support direct interaction for events or content access
  • Accessibility: Made sure all calls to action were visually distinct and keyboard accessible.

Reflections

This project was a personal exploration in brand adaptation and cross-genre design thinking — imagining how a traditional sports team could evolve for virtual events and interactive fan experiences.

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Tools Used

  • Figma (wireframing + high-fidelity)
  • Adobe Photoshop (image cutout + effects)
  • Webflow (optional if you did a prototype)

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See More

This concept explores a homepage hero section for a fictionalized Angel City FC esports launch — blending the identity of a traditional football club with the bold, digital-first energy of an esports platform. The goal: to create an attention-grabbing introduction that feels fast, fierce, and brand-aligned.